Vantage Financial

Spec AI Commercial

With all the conversation around Gen AI, I wanted to share a spec commercial I recently made that experiments with these emerging workflows.

There’s something genuinely exciting happening right now—it feels like the start of a new creative renaissance. AI in creative work is polarizing, but for me, its value is practical: it enables cinematic, high-end visuals that would typically demand far more time and budget through traditional 3D pipelines. And we all know those budgets are often the first to go. From an advertising standpoint, thoughtfully implemented AI workflows just make sense.

That said, the responsibility still falls on filmmakers to make audiences believe what they’re seeing. If AI is going to earn its place in storytelling, it can’t call attention to itself. The goal shouldn’t be “look, this is AI”—it should be invisibility. The more natural, grounded, and unrecognizable the work feels, the more audiences will accept it and stay engaged.

That’s the challenge—and the opportunity.